Senior Marketing and Brand Manager with over 9 years experience in Luxury and Lifestyle Brands with a proven track record in managing complex multichannel marketing projects. Goal oriented inspirational leader with a strategic thinking and a hands‐on approach towards problem solving. Extensive knowledge of the luxury market of watches, jewellery, leather goods, textile, accessories, eyewear and fragrances. Expertise in outlining, leading and implementing multichannel marketing strategies at global level with strong focus on digital and new media. Extensive knowledge of web marketing tools, e‐commerce business start up and expansion and CRM optimisation to maximise ROI of promotional activities.